Long term action
Long term action (4-5 years)
Other regions
Advertise in RIBA leaflets over all regions within uk.
Advertise in retail weekly over all regions within uk.
This is for developers to see our advert across the UK.
A long term strategy is to attend trade fairs across the UK in the 4th year.
By the 5th year we are expecting to gather enough investment to set up pop up shops in emerging markets, such as China and India.
So we will be establishing our brand in developing countries, by advertising in China and India’s own retail today magazines and attending conferences abroad. This is to attract shop developers in developing countries.
We therefore would expect to market the product abroad, and opening up our location to airports in various countries, not just train stations.
This is following market leaders such as Google, who are setting up pop up shops within airports.
This is because there is a trend within the market to set up stores within emerging countries, such as China. An example is Tiffany is spending more on marketing in China than any other market, to establish themselves.
Other regions
Advertise in RIBA leaflets over all regions within uk.
Advertise in retail weekly over all regions within uk.
This is for developers to see our advert across the UK.
A long term strategy is to attend trade fairs across the UK in the 4th year.
By the 5th year we are expecting to gather enough investment to set up pop up shops in emerging markets, such as China and India.
So we will be establishing our brand in developing countries, by advertising in China and India’s own retail today magazines and attending conferences abroad. This is to attract shop developers in developing countries.
We therefore would expect to market the product abroad, and opening up our location to airports in various countries, not just train stations.
This is following market leaders such as Google, who are setting up pop up shops within airports.
This is because there is a trend within the market to set up stores within emerging countries, such as China. An example is Tiffany is spending more on marketing in China than any other market, to establish themselves.