current and future trend
Who needs shops anyway?
Rising consumer influence, social media, mobile payments, and internet of things, are changing where, when and how we
shop. In the UK, 59% cited "it saves me money" when asked why they were spending more money via the web. A total of
58% said it was "easier", According to Ofcom. The UK is spending more online per person than any of the other major
countries surveyed.
It's a pop-up-world
The future of shops will be increasingly defined by experiential spac es offering personalized service, integrated online
and offline value propositions, and pop-up stores to satisfy demands for immediacy and surprise.
Fast marketing is going mainstream in the future. According to Spire Research brand owners value the pop-up store for
reasons including: Creating an instant buzz, allowing non-committal exposure through short-term leases, offering
opportunities for brands to experiment in informal, cost-effective ways for new products and concepts. Many brands
are now using the pop-up concept, e.g. Nike, Kate Spade, Gucci, Louis Vuitton and Gap.
The future of shops will be increasingly defined by experiential spac es offering personalized service, integrated online
and offline value propositions, and pop-up stores to satisfy demands for immediacy and surprise.
Fast marketing is going mainstream in the future. According to Spire Research brand owners value the pop-up store for
reasons including: Creating an instant buzz, allowing non-committal exposure through short-term leases, offering
opportunities for brands to experiment in informal, cost-effective ways for new products and concepts. Many brands
are now using the pop-up concept, e.g. Nike, Kate Spade, Gucci, Louis Vuitton and Gap.
![Picture](/uploads/4/4/9/9/44999989/1424268919.png)
The future is holograms
Forget about spreadsheets and Word docs — the world is going to the holograms. Microsoft develop a new wearable holographic
computer - Hololens, which is strapped to the head and includes see-through lense ad an array of built-in sensors designed to bring
high-def holograms into the real world. The HoloLens can be used to overlay a wide variety of data onto real physical objects.
When Google pulled Glass from the market, Song and Samsung are working on VR headsets, and Apple has toyed with the concept.
Microsoft try to make possible that place three-dimensional holograms in the world around you to communicate, create and explore
in a manner that is far more personal and human. Furthermore, with the ability to design and shape holograms, you'll have a new
medium to express your creativity, a more efficient way to teach and learn, and a more effective way to visualize your work and share
ideas. Your digital content and creations will be more relevant when they come to life in the world around you.
Windows 10 is built to be cross-platform, and holographic computing powered by Microsoft’s APIs will be part of what the company is
billing as a seamless, universal platform for PCs, tablets, smartphones and other devices.