current - pop up retail
Pop-up retail, also known as pop-up shop or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia.
Vacant of Los Angeles, California is the first company to develop the concept of pop-up retail or temporary retail shops. In 1999, company staff wondered whether consumers would line up to purchase limited edition products from niche retailers. Once the products were sold out, usually within a matter of hours, the store would be closed until the owner received more product and would then reopen the store. This led Vacant to think about closing the store permanently after the merchandise has been sold and moving it to another targeted destination, since consumers were traveling long distances to the niche retailers to purchase items. The company still provides pop-up retailing and brand marketing today. Popup hood pioneered rethinking retail as a revitalization strategy and economic development tool for cities. Other brands that have developed pop-up shops as part of their campaign include Target Corporation, Kate Spade, Gucci, Louis Vuitton and Colette. Incubator programmes employing pop-up retail include BOXPARK[9] in London and PopupHood [10] in Oakland, California. Concept A pop-up retail space is a venue that is temporary: the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves "popping up" one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers and generates a feeling of relevance and interactivity. They are often used by marketers for seasonal items such as Halloween costumes and decorations, Christmas gifts and Christmas trees, or fireworks. There are different benefits to popups such as marketing, testing products, locations, or markets, and as a low cost way to start a business. Some pop up shops, such as Ricky's and other Halloween stores, are seasonal, allowing brands to capture foot traffic without committing to a long term lease. Other brands use pop-ups to spark creative engagement, such as Marc Jacobs Tweet Shop's exchange of "social currency" for free product. Competitor – Vacant Vacant is best known for pioneering pop-up retail. Style.com called Vacant a 'moveable feast' back in 2003, planeshop, our rotating retail concept for Airports made the 'Top 10 business ideas' in Springwise in 2010. They have received press on MTV, Financial Times, Vogue, Entrepeneur, Trendwatching, CNN Money, Chicago Tribune, Easyjet, Fox 5, Brutus, Figaro, NY Times, WWD, Travel & Leisure, I.D Magazine and Elle, etc. They provide turnkey solutions for brands that require pop-up activations and brand marketing, as well as interactive technology, projection mapping, staffing, build and acquirement of globally targeted heavy footfall prime real estate. Through our partners we provide real estate and legal assistance, permits, viral marketing, social media campaigns and guerrilla marketing which builds awareness to a product or brand. Some of their earliest customers and guests include Robin Williams (Actor), Kevin Bacon and Kyra Sedgewick (Actors) Alec Wek (Model), DJ Shadow (Musician), Fred Durst, Stash (Graffiti Artist and Designer), Futura (Graffiti Artist and Designer), Kostas (Artist), ESPO (Artist). More recently, Stefanie Scott from Disney's Ant Farm and David Bowie. Location - customized location plan according to your brands requirements and target audience. Pop-up and short term real estate has no set pricing. 24 hour property management to ensure your property is secure. Vacant provide permitting in all states and countries, including food and special activity permits, alcohol, fire and retail permits, local community permissions, ensuring pop-up activation opens without any issues or concerns. Design Vacant use the latest technology to deliver project. The team takes care of every detail. Everything from CNC routing to fixture build, carpentry, temporary walls, structural engineering, licensed electrical work, prop styling, and printing. Future trend of pop up retail- Due to the increasing numbers of people prefer using internet shopping, the future trend of retail will be developed to be aided with technology and e-devices to improve the efficiency and the experience of stores.
- There are a increasing number of technology developers have come up with the concept of 3d virtual shopping and use digital technology to scan the bodies and help people fitting products. - Environmental awareness - sustainable design - Increasing density of the urban space leads future architecture to achieve minimum use of land area. |
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