Action Plan Summary
Short term action (1-3 years)
Currently our products are marketed online using twitter, facebook and instagram. COST - FREE
The reason for online facilities such as twitter, facebook and instagram, is that this allows for networking with shop developers and brand owners.
A member of Derby and Nottingham architects,
which is a membership, we are paying for - COST - £6 PER MONTH PER MEMBER AND £30 EACH NETWORKING EVENT PER PERSON
Allows us to display our work within their space.
This allows us attract attention from local developers and is valuable networking.
Mobile apps to make payments via paypal and view sample pop up shops for developers - COST - ONE OFF PAYMENT £100
This is due to the current market having mobile payments to be higher than ever before
We will be attending conferences and Adverting in magazines such as regional retail today/retail weekly - COST - £250 for a quarter page advertisement.
For shop developers and brand owners to find out about our product via event channels and digital/ print
Along with setting up pop up shops to advertise ourselves at trade fairs - £300 per day - twice a year
For shop developers and brand owners to find out about our product.
We plan to market ourselves within the market as popup shops, as currently mobile businesses are on the rise
This rise expected is due to the number of mobile technology and therefore mobile businesses
Long term action (4-5 years)
A long term strategy is to attend trade fairs across the country in the 4th year.
Advertise in RIBA leaflets - over all regionals within uk - COST - £250 for a quarter page advertisement per region.
Advertise in retail today - over all regionals within uk - COST - £250 for a quarter page advertisement.
After the 5th year we are expecting to gather enough investment to set up pop up shops in emerging markets,
such as China and India
Currently our products are marketed online using twitter, facebook and instagram. COST - FREE
The reason for online facilities such as twitter, facebook and instagram, is that this allows for networking with shop developers and brand owners.
A member of Derby and Nottingham architects,
which is a membership, we are paying for - COST - £6 PER MONTH PER MEMBER AND £30 EACH NETWORKING EVENT PER PERSON
Allows us to display our work within their space.
This allows us attract attention from local developers and is valuable networking.
Mobile apps to make payments via paypal and view sample pop up shops for developers - COST - ONE OFF PAYMENT £100
This is due to the current market having mobile payments to be higher than ever before
We will be attending conferences and Adverting in magazines such as regional retail today/retail weekly - COST - £250 for a quarter page advertisement.
For shop developers and brand owners to find out about our product via event channels and digital/ print
Along with setting up pop up shops to advertise ourselves at trade fairs - £300 per day - twice a year
For shop developers and brand owners to find out about our product.
We plan to market ourselves within the market as popup shops, as currently mobile businesses are on the rise
This rise expected is due to the number of mobile technology and therefore mobile businesses
Long term action (4-5 years)
A long term strategy is to attend trade fairs across the country in the 4th year.
Advertise in RIBA leaflets - over all regionals within uk - COST - £250 for a quarter page advertisement per region.
Advertise in retail today - over all regionals within uk - COST - £250 for a quarter page advertisement.
After the 5th year we are expecting to gather enough investment to set up pop up shops in emerging markets,
such as China and India